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Los Angeles Business Journal: July 25, 2005
By Katherine Gray

article-labiz1Been evicted? Had problems finding an apartment that will let you keep your German shepherd? No job?

Got turned down for a rental because of your race or sexual orientation? Well, David J. Goldstein is the landlord for you. He wants to rent to anyone who faces these type of challenges in finding a flat. People who usually get turned away for an apartment or who are victims of discrimination get first dibs in his buildings, which are all restored Art-Deco digs built in the ’20s, ’30s and ’40s. Goldstein has been restoring and renting out apartments in Los Angeles since 1991. He used to fix up old cars as a hobby but found that buildings had more interesting histories to offer.

Goldstein has been applying a policy of reverse discrimination “strongly for the past eight years,” he said. “When people are happy where they live, it brings out the creative side in them and it nourishes their soul,” he notes on his Web site.  Although discrimination of any kind is illegal—even reverse discrimination—Goldstein has never been prosecuted. “I’m breaking the law,” he said. “I love it.”

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